Hockey Canada Century Tour
CLIENT: Hockey Canada
To celebrate its 100th anniversary, Hockey Canada visited 100 communities across Canada from July 2014 to May 2015. More than one million guests celebrated the milestone and were entertained through a combination of displays, interactive games and programming.
Responsibilities
Design, creation, implementation
Sponsorship integration
Logistics management
National tour management
The company also led the community public relations outreach and social media amplification, and project and event management