Our Story
At InMarket we possess more than twenty-five years of experience in event management, experiential marketing and sponsorship. After successfully delivering a series of Olympic and other large-scale events at Molson Coors Brewing Company, we launched InMarket, a full-service experiential marketing company. While sports are a niche market for us, our focus is not limited and also includes entertainment and other event industries. With our impressive roster of strategic alliances and passion for delivering quality, we have already worked with recognized and respected organizations such as the Pan Am Games, Hockey Canada, the Toronto Maple Leafs and the Toronto Football Club.
Meet Our Team
We are a multidisciplinary team of marketers and strategists.
We love to design and develop sponsorships and events that create impactful memories.
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Heidi Pokorny
Chief Operating Officer
Heidi Pokorny’s organized leadership style has made her a respected experiential marketing consultant and sponsorship event and promotions professional. During the past sixteen years, Heidi has gained a wealth of experience as part of the sales team at Molson Coors and by leading the Sponsorship Events & Promotions Group — an in-house agency for developing, managing and executing corporate and brand sponsorships, events and conferences. In 2012 alone, she guided a team of twenty-four in activating 375 events. Heidi’s “brilliant execution” mantra has resulted in successful events and programs such as the World Hockey Summit, Olympic Hospitality program and various corporate conferences. Her commitment to community, meanwhile, has seen her raise $650,000 per year as a United Way chair.
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Mary Boynton
Vice President
For the past twenty-five years, Mary Boynton has used her keen insight and understanding of brand platforms and objectives to successfully “bring brands to life”. Her experience in sales brand promotions includes a fourteen-year proven track record in Tier 1 sports sponsorship. Thanks to her experience in the 360-degree leverage, development and successful implementation of leading edge customer and consumer experiential events and programs, Mary has been lauded a consistent, dedicated and enthusiastic professional. As such, she has led Molson Coors’ sponsorship activation with the NHL, the Toronto Maple Leafs, Marlies, Raptors and Rock, and the Ottawa Senators as well as ten Molson Indy races and Vanoc during the 2010 Olympic Winter Games.
Testimonials
“Hockey Canada has enjoyed a long and productive relationship with the key members of InMarket. Two key events included the 2010 Molson Canadian World Hockey Summit and the 2011 Quebec Hockey Summit. InMarket provided tremendous leadership and insight by bringing all the elements of branding, logistics, administration, accreditation and special events together.”
— Paul Carson - VP Development, Hockey Canada
“InMarket delivers programs in a professional, world class manner and is a true testament of what brilliant execution should be.”
