NBA All-Star Game – True North Entertainment Hub

CLIENT: Maple Leaf Sports & Entertainment

Located in the heart of the city of Toronto, True North was a custom-built 40,000 sq. ft. tent providing an ultra VIP experience with world-class artists and celebrity DJs. MLSE, NBA and Turner Broadcast hosted 15,000 NBA fans over 3 days during the NBA All-Star game festivities. True North was THE place to be and be seen.

 
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Responsibilities

  • Project management from ideation to execution

  • Design, build and production of venue

  • Venue layout

  • Management and logistics planning (including permitting and engineering)

  • Ingress/Egress planning

  • Talent advancement

  • Stage Management

  • Sponsorship integration

  • VIP hospitality

  • Security

  • Support surfaces/utilities

  • F&B logistics

  • Critical Path management

  • Budget management

  • Critical Incident planning and management

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